Facebook fans could click on the advent calendar in order to when prizes. What worked well for us may or may not work well for you — but go for it — keep learning, keep experimenting. This case study, from a long-standing client, helps prove the point. Raw and authentic beats slick and smooth.
Again, authenticity counts. What did we send this warm traffic to? Best of all? A friend had suggested we look at AdEspresso , so we started our trial; and with their tool, and their campaign reviews, we finally took off! The first was a general informational ad.
The second and third offered coupons and savings on Healthy Choice products in Canada. Sign up to have social media resources sent to your inbox every week.
The new flood of fans to the page has allowed Markafoni to enhance their communication and interaction with customers. Since its launch, the rubber bands shaped like different figures have become very popular.
And here is the landing page that people saw after clicking the ad: Notice the similarities between the ad and the landing page.
The company wanted to update its advertising campaigns and reach its target audience, people ages 18 to 34 in relationships. Once people had read the blog post, we then retargeted them with ads promoting the lead magnet related to that blog post. So, we had the basics of success in place, but our costs per conversion were beginning to move upwards too and we also saw that individual campaigns began to flag after a period of time. Giantnerd Case Study Link Giantnerd ran 12 Facebook Ads campaigns in order to boost awareness and communication from its customers. Those were: 1.
They then ran many Premium Video, Like, and Poll Ads that targeted a mixture of demographics to generate and sustain awareness of the Kia Soul. Yup — we almost halved the conversion costs by adapting the target custom audience! The ads reached nearly 92, Facebook users and received more than 11, clicks. So how does your brand bridge the divide between a business that wants to boost its bottom line and an audience that wants to have fun? Around the 4 week mark into the Indiegogo campaign, I was joined by an old school friend, Colman Farrell who offered to take the lead on Facebook Ads.
And here is the landing page that people saw after clicking the ad: Notice the similarities between the ad and the landing page. The company encourages young people to bring their ideas to life by providing them training and funding.
Our Campaign Set Up While our videos were getting consistently cheap views, we needed help. He is the inventor of BionicGym and founder of the company.
Focused targeting of an audience that showed definite affinity to Cajun food and culture also helped ensure we would receive the greatest results at the lowest possible price. Brands could learn a lesson from this approach to driving engagement without ruffling any feathers in the process.